{
  "@context": "https://schema.org",
  "@type": "QAPage",
  "canonical": "https://ireadcustomer.com/en/blog/what-is-line-oa-2026-pricing-costs-and-crm-guide",
  "markdown_url": "https://ireadcustomer.com/en/blog/what-is-line-oa-2026-pricing-costs-and-crm-guide.md",
  "title": "What Is LINE OA? 2026 Pricing, Costs, and CRM Guide",
  "locale": "en",
  "description": "Learn what LINE OA is, compare Basic vs. Pro plans for 2026, calculate broadcast break-even costs, and implement MyCustomer CRM to boost repeat sales.",
  "quick_answer": "LINE OA (LINE Official Account) is a dedicated business communication platform for marketing, commerce, and customer service. It features broadcast messaging, Rich Menus, 1:1 chat, and native CRM integrations. Available plans include Free (300 msgs), Basic (1,280 THB for 15,000 msgs), and Pro (1,780 THB for 35,000 msgs",
  "summary": "What Is LINE OA and How Does It Differ from Personal LINE? LINE OA (LINE Official Account) is a specialized communication and marketing platform developed by LINE specifically for businesses, enterprises, and public figures. Unlike standard personal accounts, a LINE Official Account is built to eliminate operational bottlenecks such as friend limits, manual chat management, and disconnected customer touchpoints. For marketing directors and e-commerce leaders, understanding LINE OA is fundamental to constructing scalable commerce channels in Thailand. The core differences between a personal acc",
  "faq": [
    {
      "question": "How does LINE OA differ from a standard personal LINE account?",
      "answer": "Personal accounts are limited to 5,000 friends and a single user login. LINE OA supports unlimited followers, multiple admin permission levels, broadcast capabilities, interactive Rich Menus, and direct integrations with CRM and chatbot APIs."
    },
    {
      "question": "Do 1:1 support chat messages count toward the monthly broadcast quota?",
      "answer": "No. Direct 1:1 conversations between customer support staff and customers, as well as programmatic replies sent via Reply API webhooks, are non-billable and do not consume monthly quota allowances."
    },
    {
      "question": "When should an e-commerce business upgrade from Basic to Pro?",
      "answer": "A business should upgrade to Pro (1,780 THB/month) when total message demand exceeds 20,000 messages per month, or when they intend to activate MyCustomer | CRM (bundled free in Pro, valued at 369 THB/month)."
    },
    {
      "question": "What is the primary benefit of adding the OA Chat Package?",
      "answer": "At 555 THB/month, the OA Chat Package extends conversation history retention to 5 years, expands chat tagging capacity to 300 tags, provides custom inbox filters, and unlocks AI Chatbot features for customer service teams."
    }
  ],
  "tags": [
    "LINE OA",
    "E-Commerce",
    "CRM",
    "Digital Marketing Thailand",
    "Retail Technology"
  ],
  "categories": [],
  "source_urls": [
    "https://lineforbusiness.com/th/news/20240716_1",
    "https://lineforbusiness.com/th/service/oa-chat-package",
    "https://lineforbusiness.com/th/service/mycustomer-crm"
  ],
  "datePublished": "2026-10-13T11:50:36.633Z",
  "dateModified": "2026-10-13T11:50:36.633Z",
  "author": "Naruebet Aungsirikulthumrong"
}