Smart Customer Segmentation
F&B Brand · Food & Beverage
Developed ML models for automated customer segmentation, enabling precision marketing campaigns.
! The Challenge
The F&B brand was spending significant marketing budget sending the same campaigns to all customers, resulting in low ROI and high unsubscribe rates.
→ Our Solution
Built an ML pipeline segmenting customers into 12 micro-groups based on behavior, preferences, and purchase frequency, coupled with automated A/B testing.
✓ 결과
- 28% reduction in Customer Acquisition Cost
- 42% increase in campaign conversion rate
- 55% decrease in unsubscribe rate
- Email open rate improved from 12% to 31%
Tech Stack
기간
3 months
Key Outcome
28% lower CAC, 42% higher conversion
Tags
More Projects
AI Customer Analytics for Retail
Leading Retail Group · Retail
Built a real-time AI system to analyze customer behavior patterns, driving higher sales and satisfaction scores.
Real-time Business Dashboard
Hospitality Group · Hospitality
Designed a real-time dashboard consolidating data across multiple branches for executive visibility.
AI Chatbot for 24/7 Customer Support
Insurance Company · Insurance
Built a bilingual Thai-English AI chatbot for customer support triage and instant query resolution.
Experience something new with
iReadCustomer before anyone else!