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A LINE chatbot can start on the free LINE OA plan with 300 broadcast messages per month. Basic costs THB 1,280 and Pro THB 1,780 monthly before VAT, but true TCO also includes development, platform, hosting, AI usage, support, and human review.
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|9 May 2026
LINE Chatbot Pricing Thailand 2026: Official Fees and TCO
See official LINE OA fees for Thailand, Messaging API counting rules, and a defensible TCO formula covering development, AI, hosting, support, and human review.
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Questions fréquentes
Questions fréquentes
What is the starting price of a LINE chatbot in Thailand?
LINE Official Account starts free with 300 broadcast messages per month. Basic is THB 1,280 and Pro is THB 1,780 per month before VAT. A custom chatbot also requires scoped development, hosting, AI, integration, and support costs.
Do LINE Messaging API replies use the message allowance?
LINE states that Reply API messages are not counted. Push, multicast, broadcast, and narrowcast messages are counted by successfully reached recipients.
What belongs in LINE chatbot TCO?
Include implementation, the LINE OA plan and add-ons, overage messages, platform and hosting, AI model usage, maintenance, and labor for answer review or bot-to-agent handoffs.
What is the cheapest way to build a LINE chatbot in 2026?
The most cost-effective method is using a SaaS platform with a drag-and-drop builder, such as ManyChat or Dialogflow. These platforms require minimal upfront investment (under $500) and charge a predictable monthly maintenance fee of $50 to $300, allowing you to launch within weeks.
Why does hiring an agency for a chatbot cost so much upfront?
An agency's upfront fee (typically $3,000 to $10,000) covers strategic conversational design, complex API integrations, and rigorous testing. You are paying for their operational knowledge to build a system that actively converts leads and integrates perfectly with your existing CRM, saving you from costly mistakes.
How do I calculate the ROI of a custom LINE chatbot?
Calculate ROI by multiplying the hours saved on manual support by your agents' hourly rates, then add the total revenue from bot-recovered sales (like abandoned carts). Subtract your software and maintenance costs from this combined figure. A successful bot covers its own cost within six months.
Who should build a custom in-house LINE chatbot?
Custom in-house builds are strictly for large enterprises or fintech startups that require absolute data privacy, complex legacy ERP integrations, and zero vendor lock-in. It requires a dedicated engineering team and an initial budget exceeding $20,000, making it impractical for standard retail SMEs.
