Smart Customer Segmentation

! 挑战

The F&B brand was spending significant marketing budget sending the same campaigns to all customers, resulting in low ROI and high unsubscribe rates.

→ 我们的解决方案

Built an ML pipeline segmenting customers into 12 micro-groups based on behavior, preferences, and purchase frequency, coupled with automated A/B testing.

✓ 成果

• 28% reduction in Customer Acquisition Cost
• 42% increase in campaign conversion rate
• 55% decrease in unsubscribe rate
• Email open rate improved from 12% to 31%