AI Update, September 12, 2025: AI News and Views From the Past Week

A recent AI update on September 12, 2025, highlights significant regulatory movements, with the FTC investigating AI chatbots and child safety, the EU finalizing AI Act provisions, and new AI advertising disclosure legislation in the US Senate.

Will this barrage of new rules slow marketing innovation? Some industry leaders argue the sector is overdue for clearer frameworks, especially in children’s content and influencer partnerships.

The past week saw major developments in AI regulation, including an FTC inquiry into child safety with AI chatbots, finalization of EU AI Act provisions, and new US legislation on AI advertising disclosures. While some fear innovation slowdown, others believe clearer frameworks are essential, particularly for children's content and influencer marketing. Brands are advised to review AI messaging, disclosure standards, and algorithmic content guidelines. Despite accelerating AI-powered campaign testing, experts warn against over-reliance on predictive tools, which could erode brand voice. The future of AI in marketing depends on leveraging compliance as a catalyst for responsible and creative campaigns.