Case Studies

Challenge

Needed to understand customer behavior and improve personalized marketing

Solution

Used iReadCustomer to analyze customer data and create automated segments

Results

• ✓35% increase in sales within 6 months
• ✓25% reduction in marketing costs
• ✓40% improvement in customer retention

Challenge

Required real-time risk analysis and fraud detection capabilities

Solution

Implemented iReadCustomer AI to monitor transactions and detect anomalies

Results

• ✓95% fraud detection accuracy
• ✓80% reduction in analysis time
• ✓Saved 2M THB annually