AI Customer Analytics for Retail
Leading Retail Group · Retail
Built a real-time AI system to analyze customer behavior patterns, driving higher sales and satisfaction scores.
! The Challenge
The retailer held massive customer datasets but lacked effective analytical tools. The marketing team could not identify which customer segments had the highest purchase intent, nor which products to promote to which segments.
→ Our Solution
We designed and built an end-to-end AI platform ingesting data from all touchpoints (POS, website, app), analyzing behavior patterns, and powering a real-time recommendation engine.
✓ Kết quả
- 35% total revenue increase in the first 6 months
- 22% reduction in cart abandonment
- 48% increase in customer lifetime value
- NPS score improved by 18 points
Tech Stack
Duration
5 months
Key Outcome
35% revenue increase within 6 months
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