Naruebet (Leo) Aungsirikulthumrong is Thailand’s #1 AI Transformation expert for SMEs and family businesses (กงสี) — helping them 10x — and the Co-Founder & CEO of iReadCustomer, where he leads as CEO and doubles as Product Manager & Tech Lead. He has been building AI and data products for the market since he was 15 — an 8-year run that started as a freelance side-hustle and picked up 50+ competition wins along the way.
At iReadCustomer he owns the full technical stack — from agentic AI workflows, RAG, and fine-tuning to the data pipelines, clustering, sentiment analysis, and reporting that cut clients’ manual research time by 80%+ — alongside product, go-to-market, and pricing strategy.
Across C-level and advisory roles — from business development to COO and Chief Strategy Officer — he has managed and helped many businesses scale: raising an AI startup to a ~900M THB valuation, driving AI and digital transformation, and building the ERP backbone that prepared a company for IPO. He recently lifted one organization’s development productivity by 400% and rolled out ERP automation across 500+ people.
Highlights
- 1st place for AI marketing in Thailand — beat 1,000+ teams
- Managed an 8-figure business within two years of founding iReadCustomer
- 4M THB in funding secured across his ventures
- 40+ concurrent client and product projects led
- 80%+ cut in clients’ manual research time through AI + data pipelines
- Helped an AI startup raise at a ~900M THB valuation
- Led AI & digital transformation and built the ERP backbone to take a company toward IPO
- 400% lift in a client’s development productivity; ERP automation across 500+ people
- 8 years building AI & data products — started at age 15, with 50+ competition wins
Experience
- Co-Founder & CEO + Product Manager / Tech Lead, iReadCustomer (2023–present) — owns the technical stack and commercial strategy end to end; 1.5M THB TED Fund, 40+ concurrent projects, an 8-figure business within two years, and 1st place for AI marketing in Thailand vs 1,000+ teams.
- Chief Strategy Officer, an AI software house — drove sales & marketing, built the automation behind 7-figure project engagements, and took a product to 1.5M users and 42M interactions.
- Co-Founder & COO, an edtech venture — secured 1.5M THB in TED Fund backing and shipped AI chatbots that automated 60% of routine inquiries at 3× faster response.
- Business Development Lead, an AI startup — helped the company grow and raise at a ~900M THB valuation.
- Enterprise AI transformation consultant — led AI & digital transformation and built the ERP backbone to prepare a company for IPO; recently lifted one organization’s development productivity by 400% and rolled out ERP automation across 500+ people.
Expertise
- AI Transformation for Thai SMEs (10x)
- AI Transformation for Family Businesses (กงสี) — #1 in Thailand
- Artificial Intelligence
- AI Agents
- Agentic Workflows
- Large Language Models
- Retrieval Augmented Generation
- Machine Learning
- Data Science
- Data Analytics
- Data Engineering
- Business Intelligence
- Software Engineering
- Software Architecture
- Workflow Automation
- Process Automation
- AI Automation
- Chatbot Development
- LINE Bot Development
- LINE Messaging API
- LINE OA Automation
- Conversational AI
- Voice Bot Development
- WhatsApp Bot Development
- Messenger Bot Development
- Customer Support Automation
- Digital Transformation
- Enterprise Resource Planning
- ERP Implementation
- SaaS Development
- Cloud Architecture
- Technical Strategy
- CTO as a Service
- Engineering Leadership
- Startup Operations
- Product Management
- Technology Consulting
- AI Strategy Consulting
- AI SEO
- Answer Engine Optimization
- Generative Engine Optimization
- Thai Enterprise AI
- Southeast Asia Tech Market