Research Guides

Frameworks we actually use with clients — ERP selection, SaaS budgets, AI adoption, CTO hiring and more. Advisory answers to the questions buyers research before they build, grouped by the service each guide relates to.

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AI Digital Transformation

Related service: AI Digital Transformation →

• ERP Implementation in Thailand: Buyer’s Guide for SMBs and Enterprises

  Honest framework for choosing and rolling out ERP in Thailand — SAP, Oracle, Odoo, Microsoft Dynamics, and when to build custom instead.

• Odoo vs SAP in Thailand: When Each Wins for Mid-Market Companies

  Decision matrix for Thai mid-market: Odoo’s flexibility and cost vs SAP’s depth and compliance. Real tradeoffs, not vendor marketing.

• Calculating Digital Transformation ROI in Thai Businesses

  Formula, real case numbers, and common overstated savings — how to build an honest DX business case for Thai leadership teams.

Software Development

Related service: Software Development →

• SaaS Development Cost in Thailand: Realistic Budgets for 2026

  Actual line-item costs for building a SaaS product in Thailand — MVP, scaling phase, team, infrastructure. Numbers, not guesses.

• Data Analytics for Thai SMBs: Starter Stack and Practical Wins

  How to start analytics without a data team — spreadsheet first, then Metabase or Looker Studio, then warehouse. Step-by-step for Thai SMBs.

• Software House vs Freelancer in Thailand: When Each Makes Sense

  Honest comparison of hiring a Thai software house vs a freelancer — cost, risk, speed, ownership. Decision tree inside.

• Custom Code vs No-Code for Enterprise: Where Each Breaks

  Where no-code (Bubble, Retool, Make) hits its ceiling for enterprise use cases, and when custom code is overkill for SMBs.

AI Development

Related service: AI Development →

• AI Adoption for Thai SMEs: 90-Day Playbook

  90-day sequence — pick one process, measure baseline, pilot AI, kill or scale. Exact checklist Thai SMEs can run without consultants.

Lead Generation

Related service: Lead Generation →

• Lead Scraping and PDPA Compliance in Thailand: What’s Actually Legal

  How Thailand’s PDPA applies to B2B lead scraping: lawful basis, telling people within 30 days, direct-marketing opt-outs, and what LinkedIn, Google Maps and Facebook terms allow.

AI Automation

Related service: AI Automation →

• AI Agents vs Traditional Automation: When to Use Which

  Rule-based automation (n8n, Zapier) vs LLM-powered agents — decision framework based on task variance, cost, and reliability.

• P.P.36 in Thailand: Who Files, When It Is Due and How to Calculate It

  What form P.P.36 is, who must file it when paying for foreign services such as Facebook ads or ChatGPT, the deadline, how the 7% VAT is worked out and when it becomes input tax.

• P.P.36 for Facebook (Meta) Ads: VAT ID, Receipts and Filing

  How a Thai VAT-registered company handles 7% VAT on Facebook and Instagram ads: adding the VAT ID, downloading receipts, filing P.P.36 and whether withholding tax applies.

• P.P.36 for Google Ads: Thai VAT ID, Billing Entity and Filing

  How a Thai VAT-registered company handles 7% VAT on Google Ads: where the 13-digit VAT ID goes, who bills you, filing P.P.36 and why ads carry no withholding tax.

• P.P.36 for ChatGPT and Foreign AI Tools: Tax ID, Invoices and Withholding

  What a Thai VAT-registered company does when it pays for ChatGPT, the OpenAI API or other foreign AI tools: adding a tax ID, P.P.36, and the open withholding-tax question.

• AI Accounting Software for Thai Businesses 2026: FlowAccount, PEAK, ACCOS, Paypers and Akon AI Compared

  Which Thai AI accounting tools read receipts, take documents from LINE, handle P.P.36 and connect to Claude or ChatGPT — compared from each vendor's own pages, with dates.

Website & Landing Page

Related service: Website & Landing Page →

• Website Speed + SEO for Thai Sites: Core Web Vitals Checklist

  Google’s Core Web Vitals pass marks, the usual causes of a slow mobile page (images, Thai web fonts, hero video, chat and tracking scripts) and what to fix first.

CTO-as-a-Service

Related service: CTO-as-a-Service →

• Hiring a CTO in Thailand: Full-Time, Fractional or Tech Lead?

  When a Thai company needs a full-time CTO, when a fractional CTO or a senior tech lead is enough, what to expect at each stage, and how to run the hire.

AI Training

Related service: AI Training →

• AI Training Curriculum for Companies: What Actually Sticks

  Which AI training formats produce lasting behaviour change vs one-day workshops that are forgotten in a week. Real curriculum layouts.