Research Guides

Frameworks we actually use with clients — ERP selection, SaaS budgets, AI adoption, CTO hiring and more. Advisory answers to the questions buyers research before they build, grouped by the service each guide relates to.

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AI Digital Transformation

Related service: AI Digital Transformation →

• ERP Implementation in Thailand: Buyer’s Guide for SMBs and Enterprises

  Honest framework for choosing and rolling out ERP in Thailand — SAP, Oracle, Odoo, Microsoft Dynamics, and when to build custom instead.

• Odoo vs SAP in Thailand: When Each Wins for Mid-Market Companies

  Decision matrix for Thai mid-market: Odoo’s flexibility and cost vs SAP’s depth and compliance. Real tradeoffs, not vendor marketing.

• Calculating Digital Transformation ROI in Thai Businesses

  Formula, real case numbers, and common overstated savings — how to build an honest DX business case for Thai leadership teams.

Software Development

Related service: Software Development →

• SaaS Development Cost in Thailand: Realistic Budgets for 2026

  Actual line-item costs for building a SaaS product in Thailand — MVP, scaling phase, team, infrastructure. Numbers, not guesses.

• Software House vs Freelancer in Thailand: When Each Makes Sense

  Honest comparison of hiring a Thai software house vs a freelancer — cost, risk, speed, ownership. Decision tree inside.

• Custom Code vs No-Code for Enterprise: Where Each Breaks

  Where no-code (Bubble, Retool, Make) hits its ceiling for enterprise use cases, and when custom code is overkill for SMBs.

Market Intelligence

Related service: Market Intelligence →

• Data Analytics for Thai SMBs: Starter Stack and Practical Wins

  How to start analytics without a data team — spreadsheet first, then Metabase or Looker Studio, then warehouse. Step-by-step for Thai SMBs.

• Market Research Tools That Actually Work in Thailand

  Which global research tools have Thai data, which don’t, and local-only alternatives. SimilarWeb, Wiseview, Mandala, etc.

Custom AI Agent Team

Related service: Custom AI Agent Team →

• AI Adoption for Thai SMEs: 90-Day Playbook

  90-day sequence — pick one process, measure baseline, pilot AI, kill or scale. Exact checklist Thai SMEs can run without consultants.

Lead Generation

Related service: Lead Generation →

• Lead Scraping and PDPA Compliance in Thailand: What’s Actually Legal

  Lawyer-reviewed rundown of Thai PDPA as it applies to B2B lead scraping — LinkedIn, directories, website forms. What to do and avoid.

AI Automation

Related service: AI Automation →

• AI Agents vs Traditional Automation: When to Use Which

  Rule-based automation (n8n, Zapier) vs LLM-powered agents — decision framework based on task variance, cost, and reliability.

Website & Landing Page

Related service: Website & Landing Page →

• Website Speed + SEO for Thai Sites: Core Web Vitals Checklist

  Why Thai sites routinely fail LCP on Bangkok 4G, and what to fix first — image formats, CDN choice, font loading, Thai typography quirks.

CTO-as-a-Service

Related service: CTO-as-a-Service →

• Hiring a CTO in Thailand: Market Rates, Expectations, Alternatives

  Realistic salary bands for full-time vs fractional CTOs in Thailand, stage-appropriate expectations, and when fractional beats full-time.

AI Training

Related service: AI Training →

• AI Training Curriculum for Companies: What Actually Sticks

  Which AI training formats produce lasting behaviour change vs one-day workshops that are forgotten in a week. Real curriculum layouts.