Zurapatsawee (Jump) Tanathapvongse

Zurapatsawee (Jump) Tanathapvongse is Thailand’s #1 AI & ERP expert for manufacturing — putting AI to work for business growth — and Co-Founder of iReadCustomer, where he leads go-to-market, market intelligence, and customer strategy across Thailand and Southeast Asia. Jump owns the company’s commercial engine end to end — turning raw market and customer signals into product direction, precision lead-generation systems, pricing, and regional expansion, while owning the relationship with enterprise clients. Under his commercial leadership iReadCustomer has grown to 50+ client organizations across financial services, retail, manufacturing, and the public sector. He has helped build the track record behind the company — 1.5M THB in TED Fund support, a Microsoft for Startups Founders Hub grant, a DDI Sandbox grant, a DUGA award, and recognition from Microsoft and Thai government agencies — and contributed to competition wins including the U Power Digital Idea Challenge S7 and DDI Connect. His focus stays consistent: turn scattered market data into customers, and customers into long-term, data-driven growth.