Smart Customer Segmentation
F&B Brand · Food & Beverage
Developed ML models for automated customer segmentation, enabling precision marketing campaigns.
!The Challenge
The F&B brand was spending significant marketing budget sending the same campaigns to all customers, resulting in low ROI and high unsubscribe rates.
→Our Solution
Built an ML pipeline segmenting customers into 12 micro-groups based on behavior, preferences, and purchase frequency, coupled with automated A/B testing.
Tech Stack
Duration
3 months
Tags
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