Genius Instruments

Genius Instruments supplies precision inspection equipment in Thailand — ultrasonic NDT systems for spot welds, portable and bridge CMMs, 3D scanners and metrology software — to engineers in automotive, aerospace and advanced manufacturing. That buyer compares specifications before speaking to sales, and 25 products from five brands are hard to present in a brochure or on a single page. The brief: give every product its own page that can be found and shared, carrying the numbers engineers decide on, and turn interest on that page into a quote, demo or brochure request the sales team can follow up.

We followed one engineer’s path: searching for equipment online, opening the specs, comparing models and finally asking for a quote. Each step answers what that engineer needs to know, and every enquiry reaches sales with the model the customer was looking at.

1. 1. Found: every product has its own page

   All 25 products have their own page and link, with the spec table engineers decide on: frequency range, accuracy, measuring range and so on. The pages are written so Google can tell what each product is, and a link shared on LINE or social shows the right image and model name.

2. 2. Browse: filter the catalogue by brand

   The catalogue filters by brand across NDT, CMM, 3D scanning and software. Every product’s specs, imagery, brand and category live in one list, so the product pages, the filter and the menu stay in step, and a new model can be added without designing a new page.

3. 3. Interest: requests that name the product

   Quote, demo and brochure buttons sit on every product page. The form takes name, company, phone and email and saves the request with its type and the product it came from. Sales reviews every request in a back office and knows at once what the customer is interested in.

4. 4. Before deciding: services, field work and FAQ

   Beyond the products, the site has pages for four services (reverse engineering, 3D inspection, calibration and equipment rental), an activities gallery filterable by exhibitions, trainings, installations, workshops and calibration, an FAQ and a map to the office.

5. 5. Contact: in the customer’s language and channel

   Thai and English switch on every page and the choice is remembered, and floating LINE, Facebook and TikTok buttons let visitors reach out from any page.

The site is live: every product has its own page, and customer requests land in one place the sales team can open.

• Specs before the sales call

  Engineers can open any model’s page and check its spec table, imagery and, where available, video before contacting sales.

• Requests that name the product

  Every quote, demo and brochure request is stored with the product it came from, so sales knows what the customer is looking at.

• Ready for search and sharing

  Product pages are written so Google can read them, and a model shared on LINE or social shows the right image and name.

• The whole company in one place

  Products, services, field activities and FAQs sit on one site, in Thai and English.