Jinnie Care

Families looking after an elderly parent in Thailand have to find care across many separate providers — nursing homes, care centres, caregivers, physiotherapy clinics, patient transport, hospital escorts — each with its own prices, licence and way of booking. Jinnie Care brings them into one platform. It had to let a family search by type of care and province, compare listings on licence, rates and reviews, and request a booking online, while giving providers a way to join and the Jinnie Care team a way to confirm each booking.

We followed one family from searching for care on Google, through comparing providers and sending a booking request, to coming back to write a review, while keeping the way in easy for providers. Families need to trust what a listing says, so every listing carries enough detail to compare, and every booking is confirmed by the Jinnie Care team.

1. 1. Found: every provider has its own page Google can read

   Each listing page is titled from the provider’s name, category, province and starting price, and tells Google what type of service it is, such as a nursing home. The home page describes the site, the organisation and the FAQ, and the list of pages given to Google is built from the live service, article and product data.

2. 2. Compare: listings detailed enough to decide

   Each listing holds its name in Thai and English, a description, licence number, hourly, daily, weekly or monthly rates, add-on services, hours, location, photos and video, and shows whether it takes bookings through Jinnie Care and whether its phone number is displayed.

3. 3. Book: three steps and a booking number

   Users sign up and verify their email before booking, then pick a single date or a range on a calendar that greys out full days, enter their details, review the total with add-ons and submit. Each request gets a booking number, appears under My Bookings, and is confirmed by the Jinnie Care team.

4. 4. Review: feedback from people who booked

   Ratings and reviews are written from My Bookings, once per service, so a listing shows feedback from people who actually booked it.

5. 5. Articles, shop and back office: help for families, control for the team

   Health articles end with related services, the shop takes orders for care products through LINE, providers apply through a sign-up form, and the team manages listings, articles and products from a back office.

The platform is live at jinnicare.org: families search, compare and send booking requests online, and the Jinnie Care team confirms each booking.

• Care options in one place

  Families search 12 categories of care by province instead of calling providers one by one.

• Decisions on checkable facts

  Listings show the licence number, rate table, hours, location and reviews from people who booked.

• Online booking with a reference

  Booking requests carry dates and add-ons, get a booking number and can be followed under My Bookings.

• Every listing ready to be found

  Each provider page has its own title, tells Google what type of service it is and is on the list of pages given to Google, so it can be found by name, category and province.